Professional

I am John Whittet , a Chief Customer Officer and cross-functional SaaS executive focused on customer experience (CX), strategy, and operations. I’ve spent 15+ years helping $50M–$500M ARR companies retain and grow their customer bases, scale smartly, and fix what’s broken in go-to-market.

My work spans the entire post-sale motion—from onboarding and success to support and renewals. I’ve led CX functions through hypergrowth, private equity transitions, product overhauls, and major platform migrations. I’ve built teams from the ground up, coached high performers, and operationalized strategy with systems that actually work. I believe in outcome-first thinking, clean metrics, and knowing when to challenge the brief.

I also happen to make very pretty slide decks and drop the occasional bad meme in Slack.

If you're solving hard customer problems—or creating new ones in the name of growth—let’s talk .

Personal

I've gone by the alias "basseq" since the early 2000s, pronounced "basic" (not "bahs-eck" or "base-ee-cue"). The name was originally an ambigram. This domain’s been my internet sandbox for 20+ years—a home for side projects, half-finished ideas, and the occasional working experiment.

I’m a computer science major turned operator, now living just outside DC. Outside of work, I’m into espresso, genealogy, typography, teapot-making videos, and DIY projects I swear I’ll finish someday. Mostly, I’m a dad trying to do interesting work and raise good humans.

I'm still proud of being accepted into the CSS Zen Garden in 2004.